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Business

Practical guides, analysis and lessons straight from the team — Facebook, Google, SEO, email marketing and more.

ecommerce in the Balkans guide

Business30 Dec 2025

The Ultimate Guide to Selling in the Balkans: How to Expand Your eCommerce Operation Next Door

Why eCommerce in the Balkans? Let’s be honest for a second. When most businesses think about expansion, they immediately look West – Germany, France, ...18 minutes

marketing metrics

Business14 Mar 2025

The 10 most important marketing metrics

In the fast-paced world of digital marketing, it’s increasingly difficult to have a clear picture of what working strategies look like. At times like the...9 minutes

website development trends

Business24 Feb 2025

Website Development Trends That Are The Key To Success

In the dynamic world of digital technology, we see trends in website development that are constantly changing and improving. Whether it’s mobile optimiza...10 minutes

ai digital marketing

Business/Helpful12 Jan 2025

The rise of AI in digital marketing

How to use machine learning to improve your strategy In today’s fast-paced world, the term “artificial intelligence” (AI) is becoming increa...8 minutes

7 of the biggest mistakes online stores make

Business/Helpful12 Jan 2025

7 of the biggest mistakes online stores make

The times we live in provide endless opportunities for small business development, but sometimes the plethora of options can be confusing. It all starts with an idea. But the road from realization to success is often thorny and narrow, and it’s easy to...7 minutes

online marketing tools

Business12 Jan 2025

6 tools that will help you in your marketing planning

And save you time In 2023, digital marketing is something your business, big or small, can’t do without. However, it can be too tiring for an entreprene...5 minutes

Landing Pages and Conversion Rate: 25 actionable ideas on how to optimize them

Business12 Jan 2025

Landing Pages and Conversion Rate: 25 actionable ideas on how to optimize them

How to improve your website performance and sell more You have planned the greatest campaign of all time. You’ve got it all – beautiful design, co...11 minutes

Black Friday

Business/Facebook/Google/PPC11 Jan 2025

Guide: How to Build a Successful Black Friday Strategy

“Black Friday is the fourth Friday of November – right after the Thanksgiving holiday. In today’s consumerist times, it’s a favorite of ...12 minutes

Christmas campaigns

Business11 Jan 2025

14 tips to prepare for your Christmas campaigns

How to perform properly and increase your turnover in the strongest season for online trade As important as it is for online commerce, Black Friday is just th...7 minutes

advertising on social networks

Business/Facebook11 Jan 2025

Social media advertising 101

What is important + examples Means of communication, entertainment and information seeking – social networks are all this and much more. In the last decade, they have cemented their position as platforms for increasing sales with nearly $207 billion sp...9 minutes