The cost of Facebook advertising is determined by several different factors, including: bidding strategy, target audience, competition in your niche, and more. All of these factors combined into one ad generate an average cost per click. The important thing to know about Facebook ads is that you're basically paying for the number of views your campaigns get. You can learn more about this topic here.
The cost of Google advertising, as with Facebook, is determined by several different factors, but unlike Facebook, there are more. For example: how many keywords you've bid on in a campaign, have you bid on negative words, what is your bidding strategy, how competitive is the niche, how optimized is the campaign, what is the quality of your ads, etc.
The nice thing about Google is that the platform doesn't charge you by number of views, only when a user clicks on your ad.
This is a question of increased difficulty as it depends very much on the area of activity, your business model, the market you are targeting and many more factors that are individual to each business. The easiest way to answer this is with examples.
Option 1:
If you're a start-up business that hasn't prepared campaigns before, we recommend you start with a smaller advertising budget. This way you'll gather statistics on what the cost per click is, how engaged users are, what texts and visuals they like. By analyzing the statistics you gathered, you can derive improvements to your strategy. By implementing them, it is now worth investing more.
Option 2:
You have a physical location or even a chain of stores, studios, salons, or other outlets, but you've never run online ads. Then you can afford to launch with a higher advertising budget as your brand, even a little, is recognizable and having physical outlets increases consumer trust.
You may have heard that ad campaigns, no matter the channel you run them on, have a learning period. The learning period itself is the following. Some of them see it but don't click on it, others just click and browse your site, and still other users log in and place an order. It takes time for the algorithm to gather this information and find out which users are buying from you. Once it defines them, it automatically targets your ad to people with similar interests and actions online.
On average, Facebook takes about a week. Of course, on a large daily budget, it can be 2-3 days, and even 2 weeks on a small one.
At Google, things happen a little slower, but more stable and long-term. It takes at least 200 clicks for a campaign to work to its full potential. This again depends on the advertising budget, but also on the niche. Why? You can also set a 100 BGN daily budget, but your keywords will not have many searches, respectively the campaign will not spend its budget. As a consequence, it will take more time to perfect the ad. From our experience, we can share that the average time for ads to perform well on Google is around 3 to 4 weeks.
Standard and fairly average practice, especially for online stores, is to send 1 email campaign per week. However, here we have a counter question: who will you send the email campaigns to and what will they contain?
From our experience, we can recommend sending a smaller number of campaigns, but more targeted to one of your segments. For example, you don't need to send emails to all your users this week. You can send just to the ladies and provide them with a special discount promo code or the new women's collection that is available from today.
For large businesses with a base of several tens or even several hundred thousand email addresses, the process of segmentation and personal messaging often becomes time consuming. A common choice in such cases is to run generic email campaigns to everyone.
Which is the best practice for you and your needs - generic campaigns or segmented campaigns - we recommend you test. Be sure to measure the results of your email campaigns so you can draw an informed conclusion for the final.
Conversion rate (or as you will often see it as CR) is a number in percentage value. It shows what percentage of users who logged into your site made a conversion (bought a product or sent an enquiry). For example, if you have an online store and its CR is 1%, this means that 1 in 100 people placed an order on your site. But if it's 2%, then two people will place an order.
This is an extremely important metric as it gives you a clear indication of whether your site is easy to navigate, your products are attractive, the order completion process is easy and does not frustrate users.
A digital agency in the most general sense is a team of professionals that helps businesses grow and expand online. Since digital marketing is a general term, more and more agencies are specializing in one of several areas. For example: Performance agency, SEO agency, Social Media agency, etc.
Instagram, as well as Facebook ads, are prepared and launched from the same place, namely Meta Business Suite.