A digital agency, in the broadest sense, is a team of professionals who help businesses grow and expand their presence online. Since digital marketing covers many different disciplines, more and more agencies specialize in a specific area — for example, Performance Marketing agencies, SEO agencies, Social Media agencies, and so on.
ADvantage is a digital agency focused on Performance Marketing, meaning we work toward measurable results and build strategies based on detailed analysis and data.
Facebook Ads are ideal for reaching new audiences through interest, behavior, and demographic targeting. They work great for building brand awareness and driving impulse purchases.
Google Ads, on the other hand, capture users who are already searching for your product or service. They’re strongest at the final stage of the marketing funnel — when the user is ready to make a purchase decision.
The cost of Facebook advertising depends on several factors — bidding strategy, target audience, competition in your niche, and more. Combined, these determine your average cost per click (CPC).
It’s important to know that with Facebook Ads, you’re essentially paying for the number of views and impressions your campaigns receive. Learn more in our detailed article: How much does Facebook advertising cost?
Yes. The Facebook Pixel collects data about user behavior on your website, allowing for effective remarketing, conversion tracking, and campaign optimization.
Read more about it and how to prepare your website for ads on Facebook and Instagram here.
Paid Facebook ads give you countless targeting options and precise settings to maximize performance — this is the most reliable way to achieve consistent results.
Organic posts reach only a portion of your followers, and only occasionally, if they perform exceptionally well, are shown to other users that Facebook’s algorithm deems relevant.
The best strategy is to make both work together. Paid campaigns help you reach new audiences, while organic content builds your brand image and engagement. A digital agency like ADvantage can create a full-funnel strategy combining both approaches effectively.
Just like Facebook, Google Ads costs vary depending on multiple factors — but there are even more of them.
These include the number of keywords in your campaign, whether you use negative keywords, your bidding strategy, niche competitiveness, campaign optimization level, and ad quality.
The good news? Google doesn’t charge for impressions — you only pay when someone clicks your ad.
Instagram ads, just like Facebook ads, are created and managed through Meta Business Suite.
This depends on your business model, industry, target market, and goals. Here are two common scenarios:
Scenario 1: If you’re a new business with no previous ad campaigns, start small. Use the first campaigns to collect data — cost per click, engagement rate, and creative performance. Once you analyze that data and optimize your strategy, you can scale up your budget.
Scenario 2: If you already have a physical store or a recognizable brand, you can start with a higher ad budget. Offline presence builds trust, which makes your ads perform better online.
All ad campaigns have a learning period, regardless of the channel. During this phase, the algorithm tests different audiences and placements to learn who’s most likely to convert.
On Facebook, this typically takes about a week — faster with a higher budget and slower with a smaller one.
On Google, results come more gradually but tend to be more stable. A campaign usually needs at least 200 clicks to reach full potential. From experience, we’ve found that Google Ads typically take about 3–4 weeks to perform optimally.
For most online stores, one email campaign per week is a solid average.
But the real question is: to whom are you sending and what are you sending?
We recommend fewer, more targeted campaigns instead of generic ones.
For example, you could send a special offer only to female customers this week — like a promo code for a new women’s collection — instead of emailing your entire list.
For large databases (tens or hundreds of thousands of contacts), segmentation can take time. That’s why many big businesses choose broader, all-inclusive campaigns.
The best approach is to test both methods and measure performance.
You can definitely run your own campaigns, but ad platforms are becoming increasingly complex.
Working with a digital agency like ADvantage gives you access to expert knowledge, advanced tools, and continuous optimization — helping you achieve better results, faster and at a lower cost per click.
Our service covers the full process:
We also run A/B tests every month to ensure your campaigns are constantly improving.
Track these key metrics: ROAS (Return on Ad Spend), CTR (Click-Through Rate), Conversions, and CPA (Cost per Acquisition).
A successful campaign delivers higher value — whether in sales, leads, or brand awareness — compared to your invested budget.
Conversion Rate (CR) is the percentage of visitors who take a desired action — such as making a purchase or sending an inquiry.
If your eCommerce site has a 1% CR, that means 1 in 100 visitors buys something. A 2% CR means 2 out of 100 do.
It’s a vital metric that shows how user-friendly your site is and how well your offer converts visitors into customers.
CTR shows how many users clicked your ad compared to the number of impressions.
A low CTR often means your ad message or visuals aren’t engaging enough. A high CTR indicates that your audience finds your ad relevant and compelling.
As often as needed. In the beginning — almost daily, while the system is still “learning.”
Once the campaigns stabilize, weekly or bi-weekly reviews are usually enough to maintain performance.
It depends on your business goals, ad budget, and scope of work.
At ADvantage, we offer transparent pricing and create custom quotes tailored to each client’s specific needs and objectives.
Yes — through our partners at Httpool. TikTok is a powerful ad platform where many brands can easily reach their target audience and showcase products in a more engaging and authentic way.
Yes. Our creative team includes experienced designers, copywriters, and video specialists.
We also offer video production with UGC creators for authentic and high-performing content.
SEO stands for Search Engine Optimization — optimizing a website to rank higher in search engines.
This includes improving the site’s technical structure, researching and placing relevant keywords, and building internal and external links.
SEO ensures your website is technically sound, filled with valuable content, and visible in search results — driving organic traffic and long-term growth.
While ads can bring instant visibility, SEO is a long-term process that requires consistency and patience.
It takes time to build authority, optimize content, and achieve sustainable results.