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online jobs that are hard to explain

Helpful18 Feb 2025

Five online jobs that are hard to explain to Baby boomers

20-30 years ago, when “going online” meant borrowing the entire family’s phone line, “What do you do for work?” was a straightforward questi...

how to set up a google search campaign

Google/Helpful12 Jan 2025

How to set up a Google Search campaign?

Complete guide from account creation to campaign launch Google Ads, formerly known as Google AdWords, is a powerful tool for businesses looking to reach their target aud...

how chatgpt can benefit online stores

Helpful/News12 Jan 2025

How ChatGPT can be useful for online stores

And will it replace customer service positions? In the age of digitalization, online stores are a natural thing and we are often surprised if a physical store does not h...

buyer persona

Helpful12 Jan 2025

Buyer persona – how to build it

In today’s business world, understanding your target audience is essential to the success of any marketing campaign. One of the most effective tools to achieve this ...

Digital Marketing Trends 2023

Facebook/Google/Helpful/News12 Jan 2025

5 online advertising trends you should implement today

Voice search, diversification of activities and artificial intelligence are just some of them We’re halfway through the year and the trends in digital marketing keep changing and building. Although Bulgaria is a very small market for the technology giants that dictate the trends, the changes are felt quite seriously on home territory, not to mention the entire Balkan Peninsula. If you want to keep up with the trends or just R...

what is a digital agency

Helpful12 Jan 2025

What is a digital agency?

And how it can be useful to us In today’s increasingly technology-driven world, businesses are constantly looking for innovative ways to reach their target audienc...

ai digital marketing

Business/Helpful12 Jan 2025

The rise of AI in digital marketing

How to use machine learning to improve your strategy In today’s fast-paced world, the term “artificial intelligence” (AI) is becoming increasingly comm...

7 of the biggest mistakes online stores make

Business/Helpful12 Jan 2025

7 of the biggest mistakes online stores make

The times we live in provide endless opportunities for small business development, but sometimes the plethora of options can be confusing. It all starts with an idea. Bu...

what is the difference between a digital agency and a classic marketing agency

Business/Helpful11 Jan 2025

What is the difference between a digital agency and a classic marketing agency?

The world is big and advertising is lurking everywhere. On the street, on TV, in newspapers and magazines, in shops… You take your phone out of your pocket and the...

Colour of the Year 2025

Helpful11 Jan 2025

Colour of the Year 2025 and the impact of colour in marketing

Colour plays a significant role in marketing, not only conveying emotions and messages, but also shaping perceptions of brands. Each year, Pantone’s Color of the Year selection inspires designers, marketers and businesses around the world with a new hue that will dictate trends for the next 12 months. For 2025, this symbolic choice is Mocha Mousse – a warm, natural brown shade that combines stability, comfort and ele...

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