Newsletter

Black Friday

Business/Facebook/Google/PPC11 Jan 2025

Guide: How to Build a Successful Black Friday Strategy

“Black Friday is the fourth Friday of November – right after the Thanksgiving holiday. In today’s consumerist times, it’s a favorite of many becaus...

remarketing in google ads advertising

Google/PPC11 Jan 2025

8 Benefits of Remarketing Lists for Search Network Ads

Remarketing and retargeting have become buzz words in recent years. We can talk about the similarities and differences another time, because today we’re going to pay...

google advertising

Google/PPC11 Jan 2025

How to use negative keywords to improve your Google Ads ROI

We already told you about keywords in Google Ads. They are the magic keys 🔑 that open the door to your campaign to the right people. The user types what they need into th...

google consent mode 2 ads influence

Google/News/PPC11 Jan 2025

Google Consent Mode V2: What it is and how it will affect ads

The issue of data protection regulations and laws was taken to heart by the European Union several years ago. In 2018, we saw the first big step of modern changes that a...

how to choose the right keywords for google advertising according to user intent

Google/PPC11 Jan 2025

How to choose the right keywords for Google advertising based on user search intent?

If only we could read minds, life would be so much easier. In fact, some of us can – those who choose keywords for Google advertising. Their job is to anticipate what’s going on in their target audience’s head and provide a solution. What does the process look like? 1️⃣ A user needs something – information or a place to make a purchase. He opens the search engine and writes his need there. 2️⃣ Google Ads ...

roi & roas and price for advertising on Google

Google/PPC11 Jan 2025

How to measure ROI and ROAS to get a better price for advertising on Google?

In digital marketing, return on investment (ROI) and return on ad spend (ROAS) are essential for anyone looking to get a better price for advertising on Google or any othe...

what is dynamic search advertising in google

Google/PPC11 Jan 2025

What is Dynamic Search Advertising on Google: tips and best practices

Digital marketing is a field that is evolving extremely fast. Google Ads is an indispensable tool that connects businesses and consumers in an effective and secure way. Th...

what happened in the world of PPC advertising in 2024

News/PPC11 Jan 2025

What happened in the world of PPC advertising in 2024?

PPC advertising – one of the areas of digital marketing that is definitely not suitable for the faint of heart. But instead of getting heart palpitations at the th...

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