Increase in revenue for online cosmetics shop

Challenges this online cosmetics shop was facing

The client we achieved these results for has an online cosmetics shop. The niche in which it operates is extremely competitive in Bulgaria and requires a special approach.

One of the biggest challenges we faced was the wrong tracking in Google Analytics and the false data it was reporting. All sales were being reported at the regular price even though they were at a discount on the website.

This means that before the start of our work together - products are taken into account in Analytics at regular value and the revenue is reported to be much higher than actually generated.

When we started working on the project, we started reporting the sales at the reduced value and we were still seeing growth.

• Lack of strategy in advertising channels;
• Lack of an established structure;
• Lack of accountability.

Solutions to increase revenue of an online cosmetics shop

Our work began with building a custom strategy across advertising platforms, tailored and specialized to the profile of the perfect client.

Different communication for various channels was considered in advance. With Facebook advertising, our strategy was to embrace a certain category and give it an emotional finish - relying on the brand's impact on consumers.

With Google advertising, we created a very robust keyword strategy tailored to user search. We've changed the structure of the ads completely.

Completed tasks for a more successful advertising
strategy

• Building an individual strategy;
• Discovering the profile of the perfect customer;
• Separation of communication in different campaigns;
• Giving emotional advantage to the different categories;
• Changes to the structure in Google Ads;
• Updated keyword strategy.

results

After the start of our work together and despite the erroneous data from the previous period, the difference in turnover was visible from the very beginning.

It is important to note that all the results that have been achieved are without any change in the advertising budget:

• 100% growth in orders from GA;
• 100% increase in turnover from GA;
• 36% more orders from FB;
• 18% increase in turnover from FB;