+30% turnover and +91% items added to the basket for an online tool shop
- higher turnover
- +30%
- Added to basket
- +91%
- traffic to the website
- +34%
Challenges: Scaling online sales sustainably
The market for car service equipment and technical tools has a longer decision-making cycle, as customers are professional mechanics, garages and discerning enthusiasts. The main objective for the period was to achieve sustainable growth in online sales by attracting high-quality traffic and increasing order volumes, without driving up the cost per acquisition.
- Period: September and October 2026; previous period
Solutions: A precise targeting strategy
- Focus on high-margin bestsellers and equipment: We targeted our advertising formats at the top-selling products with the highest demand and a higher unit price. This led to an immediate surge in buyer interest.
- Maximising purchase intent: Through relevant technical creatives and clear offers, we targeted our communication at consumers with a specific need for tools and equipment. Additions to the shopping basket almost doubled.
- Retaining high-quality audiences: The average engagement time per active user increased by nearly 20 per cent.
- Paid Social (Facebook advertising): Serves as the main driver of interest and reach. Precise targeting of a technical audience has attracted qualified new users with a strong interest in car repairs.
- Return traffic: Equipment and expensive tools are rarely purchased on the spur of the moment. Through a well-structured retargeting campaign, we brought back previous visitors who went on to complete their orders.
- Google advertising as a closing network: Social media stimulates interest in products, whilst Google campaigns reach consumers who are already searching for specific tools and equipment.
Results: Increased traffic and turnover
In the tools category, an increase in items added to the basket indicates that interest in the products is increasingly translating into concrete action. When messages and creative content speak the language of true masters, additions to the shopping basket jump by +91%, whilst turnover increases by +30%. We have demonstrated that with a strong product focus and precise channel segmentation, businesses can expand their audience and increase their turnover.
- A 91% increase in items added to the shopping basket
- +30% growth in online turnover
- +38% new users on the website
- +34% increase in total traffic to the shop
- +31% returning customers
- +19% longer engagement time
Growth in orders and turnover
Growth in the number of users
clients we are proud of
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