+45.7% turnover and a ROAS of 25 for an online shoe shop
- higher turnover
- +46%
- products sold
- +38%
- adds-to-cart
- +31%
Challenges: Increasing traffic and conversions
The footwear sector is highly competitive. The main objective for the period was to successfully scale up the online shop by increasing the advertising budget and boosting traffic by nearly 48%, without compromising the conversion rate or ‘burning through’ the effectiveness of the advertising accounts.
- Period: September 2026 compared with August 2026
Solutions for scaling the turnover of an online shoe shop
- Scaling without a drop in conversion rates: We increased our advertising budget by nearly 50% whilst testing new dynamic creatives that emphasised style, comfort and materials. This enabled us to drive a large number of new visitors to the website, whilst keeping the conversion rate stable at 2.46%.
- Capturing high-intent traffic: Attracting buyers with a strong intent to purchase, maximising visibility around the trendiest models and bestsellers, driving in ready-made traffic with a high intent to buy.
- Increasing the average basket value.
Results: More visits, greater engagement and more products sold
When campaign structures are set up correctly, scaling the budget does not reduce profitability.
We don’t just buy clicks; we build brand recognition. Our work with this client has shown us that a higher advertising spend does not mean a lower ROAS. We increased traffic, maintained conversion rates and boosted the average basket value. The result is a 45.7% increase in turnover, of which just 3.96% goes towards advertising costs – the dream for any profitable e-commerce brand.
- Facebook advertising: The number of users on the channel increased by 46.73%, expanding the shop’s audience. We’ve seen a 32% increase in ‘Added to Cart’, fewer abandoned trolleys, and more effective ‘conversion’ of sales.
- Returning traffic: The number of returning users increased by +49%, demonstrating an exceptionally strong pattern of re-engagement.
- Google advertising with minimal spend: Although Meta is the main driver of growth, we run streamlined Google Search campaigns on a nominal budget. This channel acts as a ‘safety net’, targeting only those people who are already searching for specific models or bestsellers, and achieving high conversion rates.
- +45.7% growth in turnover
- +37.87% increase in the number of products sold
- +51.43% more engaged sessions
- +47.06% increase in product views
- +31.19% more products added to the basket
- 3.96% of turnover spent on advertising
Increase in traffic to the website
Increase in the number of items ordered
clients we are proud of
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