+23.11% higher turnover and -14.7% advertising spend for an online cosmetics shop

The brand is a leader in the French cosmetics sector, offering products that focus on natural ingredients, sustainable beauty and care for the face, body and hair. The main objective for the period was to successfully scale up the online shop in Bulgaria and increase turnover, whilst maintaining and improving profitability.

• Period: July and August 2026 compared with the preceding 60 days

• From a click to a routine: We focused on visual storytelling in our Facebook Ads. We centred the adverts on ‘summer skincare routines’ and the power of plant-based ingredients. Retargeting didn’t just remind users of abandoned trolleys; it also taught them how to combine the products.
• Capturing high-intent traffic: We restructured our Google Ads campaign to target users with the highest purchase intent – focusing on specific searches for ingredients, bestsellers and seasonal products. The aim was to attract relevant traffic that was more likely to result in a purchase.
• Multi-layered retargeting: We developed a sequence to re-engage visitors based on the categories they had viewed, combined with an improved website experience. The number of returning users increased by 28.68%, whilst the average session engagement time rose by 23.7%.

Successful scaling isn’t about spending more money, but about a smarter campaign strategy. By synchronising Meta and Google Ads, we achieved the ideal combination: an increase in traffic and ROAS whilst reducing the brand’s marketing spend. The result: greater volume, less wasted spend.