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remarketing in google ads advertising

Google/PPC11 Jan 2025

8 Benefits of Remarketing Lists for Search Network Ads

Remarketing and retargeting have become buzz words in recent years. We can talk about the similarities and differences another time, because today we’re going to pay...

google advertising

Google/PPC11 Jan 2025

How to use negative keywords to improve your Google Ads ROI

We already told you about keywords in Google Ads. They are the magic keys 🔑 that open the door to your campaign to the right people. The user types what they need into th...

google consent mode 2 ads influence

Google/News/PPC11 Jan 2025

Google Consent Mode V2: What it is and how it will affect ads

The issue of data protection regulations and laws was taken to heart by the European Union several years ago. In 2018, we saw the first big step of modern changes that a...

remarketing google advertising for abandoned carts

Google11 Jan 2025

Remarketing Google advertising: How to reduce the number of abandoned carts

Use consumer behaviour data to increase sales It has happened to everyone. You browse a website, add products to your cart, then close it without completing your order...

Google Ads video advertising - what it is

Google11 Jan 2025

Video Advertising in Google Ads: How to Engage Attention and Sell More

It would hardly surprise you if we told you that the video advertising option in Google Ads is one of the most powerful tools marketers have today. It’s about those annoying but effective videos that interrupt you when you want to watch something on YouTube. Well, yes, but there are subtleties here too, which you need to know in order to reap success. Why are video ads so powerful? As a business owner, we’re sur...

how to choose the right keywords for google advertising according to user intent

Google/PPC11 Jan 2025

How to choose the right keywords for Google advertising based on user search intent?

If only we could read minds, life would be so much easier. In fact, some of us can – those who choose keywords for Google advertising. Their job is to anticipate wh...

roi & roas and price for advertising on Google

Google/PPC11 Jan 2025

How to measure ROI and ROAS to get a better price for advertising on Google?

In digital marketing, return on investment (ROI) and return on ad spend (ROAS) are essential for anyone looking to get a better price for advertising on Google or any othe...

what is dynamic search advertising in google

Google/PPC11 Jan 2025

What is Dynamic Search Advertising on Google: tips and best practices

Digital marketing is a field that is evolving extremely fast. Google Ads is an indispensable tool that connects businesses and consumers in an effective and secure way. Th...

what is quality rating in google ads

Google11 Jan 2025

What is Quality Score in Google Ads and how does it affect your ads?

A complete guide on how to use this important metric to improve your results In today’s digital world, online advertising is essential to the success of any bus...

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