+2000% turnover for online shop for innovative and stylish furniture

Challenges to achieving turnover growth

The client, for whom we have achieved an increase in turnover, has an online shop for innovative designs and high quality products for the home, garden and office. The business is relatively new but at the same time the products on offer are in a very competitive niche. The owner had always advertised his online store but not focused enough on online ads before starting with us. Accordingly, the achieved results have been extremely unsatisfactory.

• Progressively diminishing returns on advertising campaigns;
• Increasing cost of advertising the online store on social networks;
• Lack of individual strategy;
• Lack of specific objectives;
• Tracking issues and some of the conversions not reported.

solutions for achieving turnover growth

The first thing we did was to structure Facebook Ads and Google Ads campaigns by product category. Due to not having enough information from the Pixel and not having enough information about the users, we had to gather some first.

We did this with an add to cart campaign and later on users were presented with a retargeting campaign. In the advertisement itself, we noticed not only a lack of optimization, but also a lack of creativity and attractiveness to attract users. We therefore took the following actions.

Tasks we completed for a more successful advertising strategy

• Analysis and comparison of the online store compared to the competitors;
• Focus on specific product categories;
• Individual approach;
• Targeting the right consumers with the right products;
• Planning and execution of advertising campaigns to attract new customers;
• Preparation of advertising campaigns for retargeting.

results - real growth in turnover

Within just 2 months of starting our work together, the results started to show. The results seem to be quite high, which is understandable considering the store had no ads before. But given the competition and the fact that the store was just starting out, the results were achieved in a much shorter time interval.

• 400% increase in ROAS;
• 250% increase in the number of orders on the site;
• 300% increase in the advertising budget of the business;
• 2000% increase in turnover;
• 1500% increase in website traffic;
• 194 orders.