+117.9% increase in turnover for an online fashion retailer

• Restructuring of Facebook Ads: Focus on scaling advertising traffic through new creative angles and a retargeting funnel to convert initial interest into orders.
• Boosting Google Ads: Targeting purchase intent to capture traffic that is already highly engaged.
• Optimising the customer funnel: Improving conversion rates from product view to order completion.

Turnover doubled with just 8.61 per cent growth in customers – that is the power of more effective sales. With an average order value 66.3 per cent higher, the shop achieved a ROAS of 15.57 in a single month. Every euro invested in advertising now generates more than twice as much turnover.

• Paid Social attracts the largest share of users – 59.44 per cent. The number of returning users on this channel has increased by 54.88 per cent.
• Direct accounts for 31.91 per cent of users and has seen growth of 17.81 per cent. The number of new users in this channel has risen by 14.29 per cent.
• Cross-network reports a 56.89 per cent increase in users and a 60.75 per cent increase in new users.

• +117.9 per cent growth in online turnover
• +66.3% higher average order value
• +102.7 per cent increase in ROAS on a month-on-month basis
• +31% Increase in orders 
• A 37.8 per cent increase in returning customers
• A fall in marketing expenditure from 13 per cent to 6.42 per cent