Increase in number of orders for online store for fashion and accessories

Challenges for online store for fashion and accessories

The online store is a manufacturer of high-end fashion items and accessories. Extremely competitive niche, and their models are in the high price range.

When starting the project, the client's desire is to scale their results. Accordingly, the goals are more sales and turnover. One of the challenges the team faces is that the business needs to monitor budget allocation and money spent on a daily basis as well as to optimize.

• Daily monitoring.
• Strict budget management.
• Great competition.
• Shortage of time.
• High price class.

Solutions to increase turnover of an online store for fashion and accessories

We started with daily, thorough and careful monitoring of the accounts.

As a second step, we have almost doubled the budget according to the client's wishes. The goal of the increase is to double sales growth ideally.

In order to achieve the set objectives, an individual strategy was prepared. It is tailored to the data we have in the advertising accounts in order to optimize campaigns and costs.

• Individual approach;
• The Conversion Rate of the site is taken into account;
• Average user cart;
• Dramatic increase in advertising campaigns relative to the increase in budget;
• Different communication in each campaign to reach a wider audience.

results

The results presented are for the month of May 2024.

• 151% orders from Facebook;
• 99% increase in Facebook spend;
• 20% lower conversion rate on Facebook;
• 18% increase in ROAS
• 100% increase in Google Ads sales;
• 30% increase in Google Ads spend;
• 50% increase in return on Google Ads;
• 45% lower cost per conversion in Google Ads