158% increase in ROAS for an online electronics shop

Challenges

The client for whom we achieved these results runs an online shop selling household appliances.

The challenges we faced when we started working together were the low number of orders and the user tracking settings, which affected the algorithm and the accurate targeting of ads.

Furthermore, previous campaigns have been too general, lacking in detail, focus and direction. Google Ads was used as the main channel, whilst the potential of Facebook advertising as a valuable advertising channel was overlooked.

• Lack of proper recording and monitoring;
• Untapped potential of the Facebook channel;
• Poor optimisation for Google;
• Lack of an individual strategy;
• A lack of specificity in the campaigns;
• Monotonous creative work.

Solutions

The first thing we did was to optimise the Google account. We made the adverts as relevant as possible to Google’s algorithm and to users, with the aim of achieving a higher ranking. The next step we took was to develop the potential of the Facebook channel.

Part of this step involved optimising daily spend in line with performance. In the advert itself, we noticed not only a lack of proper optimisation, but also a lack of creativity and appeal to attract consumers.

Tasks completed to ensure a more successful advertising strategy

• Analysis of optimisation options;
• We have optimised the creatives with lots of new designs;
• Focusing on specific products;
• An approach to individual best-selling products;
• Targeting the right customers with the right products;
• We tailored our communication to the type of campaign.

Results of an active advertising campaign for an online electronics shop

Within just a month and a half of starting our collaboration, the results began to show. Clearly, when the right strategy and communication are in place, combined with appropriate creative content, the desired results are achieved, even with a lower monthly budget.

• A 158% increase in ROAS;
• A 60 per cent increase in the number of orders on the website;
• 17 per cent lower monthly costs;
• A 114 per cent increase in turnover.