Citation as a source in AI Overviews for ADvantage

Challenges

AI in digital marketing has an ever-expanding reach. One of Google Search's latest innovations, AI Overviews, is a big plus for users, but also a minus for some websites.

On the positive side, it provides easy and quick answers to the searches that users are interested in. On the negative side, it deprives many websites in the results of clicks and organic traffic.

The reason - users have already seen what they are interested in the AI Overview and often don't need to click on the results and read more.

Naturally, at digital agency ADvantage, we've felt the effects of this too. For most sites, they translate into a drop in clicks and organic traffic. That's why getting cited in AI Overviews is the new goal for every SEO specialist, alongside ranking at the top of organic results.

Solutions for achieving citation in AI Overviews

To address this trend, we create content that meets Google's criteria:

• useful and original;
• adds value through the personal experience of the author, who is an expert on the subject;

It is these criteria that the articles we rank in AI Overviews meet. They are detailed step-by-step guides to preparing your site for Facebook advertising and setting up a Google Search campaign.

What distinguishes this article?

• the information is explained in simple language, suitable for beginners in Facebook advertising;
• the text is structured and formatted so that it is easy to read and follow the steps.

Another article from our blog on Is Facebook advertising free? is also quoted in AI Overview along with the article on preparing your website for Facebook advertising. What's specific about the second piece is that it answers a common question, and in a detailed and specific way.

Again, the structure and formatting of the article are important here - no long paragraphs, bullets and highlighting the most important information.

results - citation in AI Overviews

After publishing the two articles, they quickly became some of the most read resources on our blog and climbed to the top 10 of Google results.
Subsequently, this led to inclusion as sources in AI Overview for searches for "advertising on Facebook" and "is there free advertising on Facebook".

The results of this are:

• Retained search engine visibility at a time when it is easy to be lost.
• Organic traffic increased by 23% compared to the previous three months.
• Increase the credibility of ADvantage as a trusted source of information.