12 Jan 2025

What is a digital agency?

Helpful

And how it can be useful to us

In today's increasingly technology-driven world, businesses are constantly looking for innovative ways to reach their target audience. Everyone needs better and better strategy and content to stay ahead of the competition in the market and stand out in the ocean of offerings.

There are two ways to go about achieving these goals.

You can manage a marketing team in-house (within your organisation) or outsource to a digital marketing agency. And why not a combination of both!?

Before you decide which path to take, let us first tell you what an ad agency is and how it can propel a business up the digital landscape.

What is a digital marketing agency?

In short, a digital agency is an organization with a team of experts specializing in different fields. The term "digital marketing" itself is very general and we can divide it into parts, for example:

Social Media Marketing - this is social networking support;
Performance Marketing - this is a specialization in advertising campaign management;
SEO - these specialists in turn fight the search engine algorithms so that you generate more organic traffic;
Design - apart from post and banners, this includes UI/UX design;
Content marketing - or in English, marketing through content;

Each digital agency chooses its own path - some professionals choose to offer a smaller number of services, highly focused on the highest possible quality of service.

Other specialists rely on diversification of activities, i.e. they offer as many services as possible for the purpose of convenience and facilitated communication with the client.

And what is the purpose of such an agency - to help businesses increase their online presence, attract more customers and drive revenue growth.

That's why our team of experts can offer a variety of digital solutions to promote your product or service online. They will help you achieve the marketing goals you have set for yourself and, of course, boost your business growth.

A digital agency usually has a number of different clients. However, it should work closely and individually with each company to understand its business objectives.

As a result, it provides recommendations and services tailored to the unique needs of each individual client it works with.

How can a digital agency be useful for businesses?

Using a range of online advertising and statistics platforms, the digital agency helps businesses to effectively promote their brand, products and services.

Here are some key areas where a digital marketing agency can provide invaluable expertise:

Marketing strategy and planning. A digital marketing agency helps businesses develop a comprehensive strategy tailored to their goals and target audience. This includes choosing the right advertising channels, customizing messages to the audience they are targeting, setting measurable goals for success.
SEO: SEO is the process of optimizing a website to improve its ranking in search results. Digital marketing agencies, and more specifically SEO agencies, use different strategies. A small part of their activities are keyword research, on-page optimization, link building and content. All of these are aimed at driving organic traffic and improving search engine rankings.
Pay-Per-Click (PPC) Advertising. Digital marketing agencies and more specifically performance agencies create and manage PPC campaigns. For example, Google Ads, Facebook ads, Tik Tok ads to drive targeted traffic to a specific website or to generate sales from an online store. They do keyword research, audience research and create compelling ad content targeted specifically for them. They monitor performance and optimize campaigns against results to maximize the return on each ad (ROAS).
Social media. Leveraging the power of social, agencies with this focus help businesses build brand awareness and engage their audiences with interesting content. They develop customized strategies for social media presence. They create a strong connection with users and monitor audience reactions at every moment.
Content marketing. Quality content is the backbone of any successful digital marketing strategy. These types of agencies develop content marketing plans including blog posts, articles, videos, and infographics. This is how they attract and engage their target audience. They focus on creating attractive and informative content that positions the business among the top spots in its field of activity.
Email marketing. Email marketing is an extremely effective way to retain customers and drive sales. Digital agencies create a strategy that includes sending personalized email campaigns with unique content. In each case, they may segment audiences and target a particular email to a specific group on their consumer list. Measure the effectiveness of each campaign through various reports and statistics.
Conversion Rate Optimization (CRO). Every business wants to convert their website visitors into satisfied customers. A digital agency can provide a number of recommendations for making website improvements based on statistics gathered. These suggestions are based on conducting multiple A/B tests, analyzing user behavior and years of experience in the field. Typically, this activity mostly concerns SEO agencies, but it is increasingly common to find performance or social media agencies that make recommendations on this topic.

What are the advantages of a digital marketing agency?

A growing number of potential buyers in the market are tech-savvy and want to find the best products and services at the best prices.

Rest assured they will scour the online space until they find what they think is the best deal for them. If your business isn't using the latest options and the right channels for advertising, you run the risk of not being found in today's competitive marketplace.

The digital agency understands the value of investing in advanced technology as well as highly skilled marketing and SEO experts. This is why it can offer a host of solutions to businesses in their effective online presence and development.

And here are some of the key benefits of any digital agency:

Expertise and knowledge. Digital marketing agencies have a team of professionals with different skills and knowledge in the marketing field. They stay up to date with the latest trends, best practices and algorithm changes. This ensures that the businesses they work with get up-to-date strategies and effective solutions.
Cost and time efficiency. Partnering with a digital marketing agency eliminates the need to hire and train an in-house team. It saves valuable time and financial resources, allowing businesses to focus on their core competencies. It's no secret that maintaining an in-house marketing team is costly and time-consuming to form.
Flexibility. Digital marketing agencies can offer their services according to the needs of the business. Their teams consider the growth of the business and adapt their strategies according to the results. Thanks to their flexibility, they make it easy to adapt to market changes, target different demographics, and experiment with new advertising channels.
Reading results and statistics. Professionals in a digital agency use a variety of tools for analysis and statistics. Measurable results are key to the success of any marketing campaign. Reporting on ad performance allows you to track progress and identify weak spots in any strategy. This allows professionals to make the best possible decisions for the business based on accurate statistics, results and years of experience.

How can we tell if an agency is good and where to find it?

The right digital marketing agency needs to have a team of experts with in-depth marketing knowledge and industry experience. But how do you know if this is really the case?

First of all, you need to define your own goals related to the development of your business. Specify the budget you have for your marketing team and advertisements.

Once you get these questions straight, you can face a choice. Should you work with a digital marketing agency or seek a marketing expert in-house?

If hiring an agency is the right decision for you, then you should conduct research. Here are a few tips before you get started:

Take a look at our portfolio of previous projects and clients. You can visit the agenicia website and view past projects. This will give you an idea of the services offered and how they bring measurable value to their clients. You can also evaluate how they approach projects and compare them to your business goals. Their portfolio should show the team's capabilities in different areas of digital marketing.
Reputation in the middle. Ask and consult with current or past clients about their way of working. This will give you a real assessment of how the digital agency ranks in terms of efficiency, reliability and collaboration. Spend some time reading reviews and testimonials from other clients.
Take a look at the service packages. Different agencies offer different packages depending on what they can provide to your business. When choosing a digital marketing agency, make sure they offer packages that fit your budget and cover your needs. It is important to understand each package to get the best value for your money and benefit from the services within it.
Find out howthey serve their customers. Customer service means something different to each of us, but responsiveness, courtesy and a positive attitude are key qualities. And let's not underestimate the quick and easy communication that saves not only time, but also potential future headaches. An agency that ranks well on these criteria will be able to better understand your needs and work with your team more effectively and long-term.

If this article has been helpful to you and has piqued your interest and curiosity about working with a digital marketing agency, feel free to contact us to get acquainted.

Our team of experts will answer all your questions about growing your business online.