50% Faster Loading Speed for Advantage.bg
Services Provided
Results Achieved
+0%organic traffic to the website
+0%faster website loading speed
+0%functional flexibility
Challenges
At the ADvantage digital agency, we were dissatisfied with how well our website performed its intended functions. Our primary goals were to:
- Retain users on pages with valuable content.
- Achieve higher rankings in search engines to drive new traffic.
- Optimize website speed for improved user experience and SEO performance.
Key issues included:
- Users left the website before engaging with page content.
- Poor search engine performance, hindering SEO objectives.
- Subpar website speed that affects usability and visibility.
Implemented Solutions
After consulting with designers and developers, we adopted the following strategy:
- Engaging Video Content - Partnering with Create Studios, we produced videos showcasing our key services. These videos ensure that even users unwilling to read can learn about our agency and services in an engaging way.
- Custom UI/UX Design - A dedicated UI/UX designer restructured and optimized the existing content into a user-friendly format.
- Technical Enhancements for Faster Website Loading Speed - We transitioned to a headless WordPress setup with ReactJS, creating a tailored frontend experience. This allowed us to: eliminate unnecessary features from WordPress, achieve significant speed optimization and enjoy unlimited flexibility for custom solutions without WordPress constraints.
- AWS Amplify for Frontend Hosting: by leveraging AWS Amplify, we implemented global caching and content delivery. The website is now hosted on 50 servers worldwide instead of a single server, drastically improving load times.
- Amazon Lightsail for Backend Hosting: WordPress is hosted on Amazon Lightsail, providing efficient and scalable backend operations.
Optimization Process
Over six months, our team of professionals completed the following steps:
- Research of technical possibilities.
- Analysis of user behavior and creation of a personalized design.
- Building the backend.
- Developing the frontend.
- Migrating URLs and content from the old website to the new one.
Results
In just four months after launching the new website, we achieved:
- 35% increase in organic visits
- 50% faster website loading speed
- 100% enhanced flexibility to meet various business needs, such as creating landing pages, integrations, and automation.
BEFORE
AFTER
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Let’s Discuss Your Project
Get in touch with the ADvantage digital agency team, and let’s explore the possibilities for your business. Together, we’ll help you stay ahead of the competition with faster website loading speed and exceptional results.