Top 5 benefits of email marketing

+5 tools we recommend

Email marketing has been a popular tool for businesses of all sizes for many years. It allows companies to connect with their target audience in a personal and effective way. It helps in building closer relationships and in increasing conversions. If you're hesitant about including email marketing in your channel mix, this article will explore its benefits. And we'll also give you a few recommendations from personal experience.

Profitability

Email marketing is cost-effective because it eliminates many of the costs associated with traditional marketing methods. Unlike print advertising or direct mail campaigns, email marketing requires no printing or mailing costs. Additionally, email marketing platforms offer affordable pricing plans for companies of all sizes. This allows you to create and send emails to your subscribers without generating additional costs.

Another factor that makes email marketing cost-effective is the ability to target campaigns to specific audiences. By segmenting your subscriber list based on different criteria such as demographics, location or interests, you can create targeted campaigns that are more likely to resonate with their audience. This targeted approach leads to higher engagement and conversion rates.

The profitability of this channel is due to its ability to eliminate many of the costs associated with traditional marketing methods. At the same time, it provides businesses with a powerful tool to reach and engage their target audience, generating direct turnover.

Reach your target audience

Email marketing allows businesses to reach a selected target audience. You can segment your subscriber list based on various criteria such as demographics, location or interests. This allows you to tailor your messages to specific groups, making them more relevant and engaging. Targeted emails lead to higher open rates, click-through rates, and ultimately more conversions.

Personalisation

This is one of the few ways you can connect with your subscribers and customers on a personal level. By using data such as name, location or past purchase history, you can personalize your emails to make them more engaging and relevant. Personalized emails are proven to have higher open rates and click-through rates. And this in turn leads to increased conversions.

Measurable results

You can track email campaign metrics such as open rates, click through rates and conversion rates to measure the effectiveness of your campaigns. This data gives you valuable insights into your subscribers' behavior and preferences. The data allows you to fine-tune your email marketing strategy and improve your results.

Increased return on investment

Finally, email marketing can provide businesses with a high return on investment (ROI). With its low cost and high conversion rates, email marketing can be an effective way for any business to increase revenue. According to a report by the Direct Marketing Association, email marketing provides an average ROI of $42 for every dollar spent. (Data measured in America in 2021)

• Mailchimp is one of the most popular email marketing platforms available. It offers a user-friendly interface, affordable pricing plans and a wide range of features. Including email templates, automation workflows and detailed analytics.
• Klaviyo is an email marketing and automation platform that is designed specifically for ecommerce businesses. It offers a range of features that are tailored to help online retailers increase sales and improve customer engagement. The platform's capabilities are many in number, and using a mix of them will surely improve your turnover.
• Campaign Monitor is a powerful tool that offers a range of features including customizable email templates, automation workflows, and detailed analytics. There are also integrations with several other marketing tools, making it a great choice for businesses looking to optimize their marketing efforts.
• HubSpot is an all-in-one marketing platform that offers email marketing, CRM, marketing automation and other tools. It's designed for businesses of all sizes. We recommend it for medium to large companies that can take advantage of the platform's full potential. Its email marketing features include email templates, automation workflows, and detailed analytics.
• Sendinblue is an email marketing and automation platform that offers a wide range of features including templates, autoresponders and SMS marketing. It is designed for businesses of all sizes and can accommodate large subscriber lists. Pricing plans are extremely affordable based on the above), making it a great option for businesses on a budget.

These are just a few of the many email marketing tools available on the market. When choosing a tool for this purpose, it's important to consider the unique needs and goals of your business to find a platform that best fits your requirements. Take a detailed look at all of them. Almost every one of them has a free demo version through which you can get a better idea. Of course, ask friends and colleagues for recommendations as well as the pros and cons of the platforms they use. This will ensure that you make the best informed decision when choosing your email marketing platform.

In conclusion, email marketing remains one of the most effective and cost-efficient marketing methods available. Its ability to reach large audiences quickly and easily, target specific segments of that audience, and provide detailed analysis of campaign performance makes it a valuable tool for businesses of all sizes. By choosing the right email marketing platform and implementing effective strategies, you can build a strong relationship with your audience. Drive engagement and conversions, and ultimately achieve your marketing goals.

As technology continues to evolve, email marketing will also continue, providing businesses with even more powerful tools to connect with customers. If you're looking to incorporate this channel into your marketing mix, or are already using it but aren't sure if you're getting the most out of it - don't hesitate to get in touch.