10 creative email marketing campaign ideas that will increase your sales

Or how to get rid of boring email templates

These days it's extremely difficult to get a person's attention on the internet, even in their own online inbox. We use these words quite deliberately, because today's emails have as predecessors the classic paper letters, the so-called "inbox" - the mailbox, and newsletters - the advertising brochures. Which as we know still exist, but it is very likely that the majority of people use them just to wash their windows with them.

Lest your promotional emails share the fate of the brochures in the mail, today we'll talk about what makes them stand out and give you ideas for creative visual content that will increase your sales.

What email marketing actually is

We envision email (part of our email marketing strategy) as a ready-made landing page, where the user immediately feels directly on your site and forgets that they are actually checking their email right now and have more unopened letters waiting for them.

For this purpose, it is extremely important that the email has easy access to your website. Yes, we know, it sounds logical, but we've seen a surprising number of emails that nowhere have any link to the products being advertised.

What should the user do in this case? Open a new tab, type in the address of the website and find what he needs?

Firstly, it's a lot of work for most busy people and if your offering isn't unique like the Alpine milk fudge, no one will bother. Second, such a custom path will mess up your campaign analytics at the end of the month because that (potential) customer won't be adequately counted as having come from the email traffic channel. And it became one...

The important elements in an email

Having cleared that up, before we move on to the beautiful part, let's share a few more important points on the road to a successful email campaign:

• Text is important - be concise, original, witty and useful.
• The design should be clean and eye-catching - try to escape the standard template with a banner on top, text and products underneath. Use colours, shapes and inspiring images.
• The email should be formatted to be easy and quick to read.
• Ideally, the campaign should bring some value to the consumer - educating or offering news, discounts, or something else.

Here are our ideas for creative email campaigns to increase your sales. We've divided them into five main groups according to their objectives.

Promotional emails for new products

The design is by Cake Clemente, whose work can be seen here: https://www.behance.net/cakeclemente97

The design is by Talita Figuerdo, whose work can be seen here: https://www.behance.net/talitafiguf073

Present your new products in a compelling way to your audience with a design that puts their key features front and centre.

In the above two examples, this is executed in a wonderful way. In the first one we see a tempting caramel frappuccino that simply invites us to drink it in one breath. The whole email is designed in the brand colours, the text is short and it is easy and quick to read. After all, who has time to waste?

Educational emails

These are campaigns that tell the story of your brand or specific products. The idea is to provide useful information to consumers while weaving links to your products into the content. Kind of like a blog post, but shorter and more concise.

The designs are by Project M+, whose work can be seen here: https://www.behance.net/projectmplus

Emails about abandoned pram

You must be wondering whether such campaigns are making a difference. Some marketers claim that abandoned cart emails have a 41% open rate, that's twice as high as standard newsletters. Believe it or not, it would be a sin not to take the opportunity to gently nudge your potential customers in the right direction.

But how? In an interesting and witty way. Here's an example that would be suitable for a store that sells electronics.

The design is part of the examples at https://reallygoodemails.com/

Special promotions and seasonal campaigns

It's not just about Christmas and St. Valentine's Day. There's all sorts of things going on throughout the year, and as marketers you can make a holiday out of it for your customers and offer them a special discount to mark the occasion.

Some examples are back to school campaigns, summer discounts, winter discounts, June 1st discount, Black Friday, etc. It's best to write out your marketing calendar at the beginning of the year to plan your campaigns well.

The example is from https://email.uplers.com/, for ease you can imagine the email as a vertical carousel to arrange and each part of the pre-cut view leads to relevant products or categories.

Case studies and positive feedback from clients

There is nothing more compelling for a person than to see that another person, with whom they associate, identify and resemble, has chosen a particular product. When mothers in Internet groups discuss what brand of cheese to give their babies, all a woman has to say is that she chose brand X and the line of mothers outside the store is guaranteed.

This is called social proof and has been a term in psychology since the 1980s, when Robert Cialdini included it in his book The Psychology of Persuasion.

It also works in email campaigns. Use it, but make it pretty and in there somewhere among the superlatives from happy customers and beauty, insert a link to your products.

This example is from Stripo: https://stripo.email/templates/spring-email-template-spring-journey-for-travel-industry/

We hope you gathered inspiration for your next successful email campaign. Use the ideas in this article to impress your audience and increase your sales. Give it your best shot or turn to us, ADvantage Digital Agency, for help with your email marketing strategy.