6 tools that will help you in your marketing planning
And save you time
In 2023, digital marketing is something your business, big or small, can't do without. However, it can be too tiring for an entrepreneur to deal with all aspects of their online presence, especially in the current competition-saturated business climate.
To get your customers' attention, generally speaking, you need to have a super product that meets their needs and that you present in a creative and exciting way in the content you create for the different channels.
If this sounds like a task with increased difficulty, wipe the sweat from your brow and take a breath, because there is a solution. That's where a variety of tools come in to help you plan, analyze, create, and publish quality content.
Today we're going to introduce you to a few tools that we can't do without and that will really make your life (or at least creating marketing strategies) easier.
Google Analytics
Google Analytics is the capital letter tool that no business can do without. Through it, you can track user behaviour on your website, and in great detail.
Google Analytics provides different types of information about:
- the demographics of your audience;
- the devices it uses;
- the sources of traffic to your website;
- number of conversions and other important steps your users take;
- the level of engagement your audience has with different pages on your website;
- the path users take through your website, and more.
This information is extremely useful for the proper development of your business. With Google Analytics data, you can build buyer persona and marketing funnel and address potential problems. A great convenience is also the ability to create and segment audiences and the integration with Google Ads, which will strengthen your PPC campaigns by ensuring they are properly targeted.
And we recently showed you and told you how to create custom reports in the new Google Analytics version 4 - functionality that opens even more doors for marketers and owners of small, medium and large businesses.
And the best thing about Google Analytics is that it's free!
Semrush
Semrush is a great tool for:
- keyword research;
- SEO audits;
- tracking your site's position in search engines;
- writing SEO-friendly content;
- analyzing backlink profiles;
- tracking brand mentions.
As well as countless other useful features that will make it infinitely easier for you to create quality content that will help you reach the coveted first page of Google (and other search engines).
Semrush Writing Assistant, for example, can analyze your text on several criteria such as length, keyword density, how easy it is to read, and more, and give practical advice on which areas you should optimize to make your content meet SEO best practices.
Additional capabilities that Semrush offers are integration with social networks for publishing content as well as competitor account analysis.
You have 7 free days, then Semrush costs $129.95 per month.
Meta Business Suite
Meta's creative platform gives you one place to manage your business's Facebook and Instagram accounts. You can create posts, Reels, and Stories to post to both platforms simultaneously, as well as set them up to post later.
If you select the second option, you will see the Active Times button, which gives suggestions for the day and time to post. These are based on your followers' activity over the last seven days.
In the Planner tab, you can see all your published and set-to-publish posts by day and time to easily and conveniently plan your marketing calendar.
In the Content tab, you can see all your posts (published, draft, and set for future publication), as well as data on reach, engagement, and more.
Insights is the data about the overall performance of your accounts. There's also information about your audience (mainly demographic), which can also be useful when creating the buyer persona we mentioned above.
Meta Business Suite is also free.
Buffer
The number 1 tool for creating a strategy for multiple social networks in aggregate. Buffer enables you to schedule, create and publish content in one place:
- Instagram
- Facebook
- Twitter
- LinkedIn
- TikTok
- Google Business
- Pinterest
You have Calendar View and Queue View available, as well as tags for individual campaigns to keep track of the overall picture of scheduled content for individual social networks.
Buffer also offers a free plan, and paid ones start at $6 dollars for a single social channel.
MailChimp
MailChimp is among the most useful email marketing tools. With it, you can manage and segment your list of subscribers, as well as send different types, structure and personalization of campaigns.
An important plus of MailChimp is the option to create automated emails to be sent on a specific trigger. The options are varied and include, for example, abandoned cart emails, welcome series, or emails associated with certain dates.
MailChimp gives you a free trial month, then the price depends on the number of subscribers you have and the amount of emails you want to send per month.
Canva
Canva will help you take care of your project's visual identity with ease. Its simple features, rich collection of templates, graphics, fonts and stock photography will inspire the designer in you to go wild.
Among the additional options that can help you tremendously in your marketing planning is the ability to post directly (instantly or at a selected day and time) to a large number of social networks.
Canva has three versions, Free, Pro ($12.99) and Teams ($14.99 for up to 5 people), the latter of which allows you to collaborate and work in teams.
These six marketing tools will help you develop different aspects of a marketing strategy for your business. Some are easier to work with, others take a little longer to learn and master, but the results will be visible.
However, if you need help analysing, planning and managing your marketing campaigns, we at ADvantage Digital Agency are here to help. Request a consultation now!