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email marketing segmentation - basics

Email Marketing11 Jan 2025

Email marketing segmentation: how to send the right message

Email marketing remains one of the most effective channels for communicating with customers. Successful email campaigns can generate high ROI and help your business grow. ...

how to choose the right advertising channel

Business11 Jan 2025

How to choose the right online advertising channel for your business?

We know that choosing the right advertising channel for your business is no easy task. The decision depends on many factors such as line of business, budget, target audien...

Google Ads video advertising - what it is

Google11 Jan 2025

Video Advertising in Google Ads: How to Engage Attention and Sell More

It would hardly surprise you if we told you that the video advertising option in Google Ads is one of the most powerful tools marketers have today. It’s about thos...

tips for successful ticktock advertising

TikTok11 Jan 2025

12 expert tips for successful advertising in TikTok – best practices

Did you know that 82% of TikTok users have opened a small to medium business through the platform? And that half of them made a purchase after seeing a TikTok ad? That&#...

decline in results from facebook marketing ads

Facebook/News11 Jan 2025

Global decline in Facebook advertising results: why and how?

Digital marketing is not for the faint of heart. The latest changes experienced by marketers around the world prove it. 🌍 Experts from Bulgaria, the US, the Philippines, Italy, the UAE, India, Brazil and many other countries complain that since the beginning of September they have seen a sharp decline in Facebook advertising results. Repeatedly tested and successful advertising strategies for Facebook marketing suddenly stop worki...

spam messages on Facebook

Facebook11 Jan 2025

Spam messages on Facebook: how to recognize them and how to protect yourself?

In its 20 years of existence, the world’s most popular social network, Facebook, has changed in many ways. With over 3 billion monthly active users, Facebook is a...

a/b test ads on facebook - how and why it is done

Facebook11 Jan 2025

A/B test of Facebook ads: how and why is it done?

What does the average person who advertises their business on Facebook want? To earn more and spend less. One of the most powerful strategies to achieve this goal is to...

facebook ads analysis tips

Facebook11 Jan 2025

Facebook ads analysis: how is it done and why is it important?

Facebook ads are a powerful tool for reaching your target audience. But to be truly effective, you need to regularly analyze the results of your campaigns. We have said...

how your Facebook ad performs compared to others

Facebook11 Jan 2025

How does your Facebook advertising compare to others?

And how to improve its results Comparing yourself to others is almost never a good idea, but when we’re talking about Facebook ad results, sometimes it’s imp...

how to choose the right keywords for google advertising according to user intent

Google/PPC11 Jan 2025

How to choose the right keywords for Google advertising based on user search intent?

If only we could read minds, life would be so much easier. In fact, some of us can – those who choose keywords for Google advertising. Their job is to anticipate what’s going on in their target audience’s head and provide a solution. What does the process look like? 1️⃣ A user needs something – information or a place to make a purchase. He opens the search engine and writes his need there. 2️⃣ Google Ads ...

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