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ugc creator new profession in digital marketing

Business11 Jan 2025

UGC creators: the new profession in digital marketing

It’s becoming increasingly difficult for businesses to surface on the internet marketing sea. In this ad-saturated landscape, terms like UGC, UGC creators and influe...

best practices for effective email campaigns

Email Marketing11 Jan 2025

Email Marketing Best Practices: the Do’s and Don’ts for Effective Campaigns

Email is still one of the most effective channels to communicate with your potential customers. One of its important advantages is the high ROI that can potentially be ach...

google consent mode 2 ads influence

Google/News/PPC11 Jan 2025

Google Consent Mode V2: What it is and how it will affect ads

The issue of data protection regulations and laws was taken to heart by the European Union several years ago. In 2018, we saw the first big step of modern changes that a...

stefka georgieva digital agency advantage seminar

ADvantage News11 Jan 2025

Stefka Georgieva with a seminar on project management at SoftUni

On March 12, the founder and CEO of digital agency ADvantage Stefka Georgieva held a seminar at the SoftUni platform. It was aimed at all those who want to develop in the ...

ADvantage News11 Jan 2025

ADvantage founder Stefka Georgieva on stage at SERP Conf. 2024

After the seminar at Soft Uni and participation in the Mentor the Young initiative, the series of appearances to share experience and practical advice for the founder of digital agency ADvantage reached its peak in April with the participation of Stefka Georgieva at Serp Conf. 2024. This is the largest conference in the country for e-commerce, SEO, social networks and artificial intelligence. This year it will be held on 18-19 April i...

copywriting for email marketing tips

Email Marketing11 Jan 2025

Copywriting for email marketing: 18 tips on how to write emails that sell

They say that even the slickest all-text email can achieve a lot in terms of increasing sales. Today we’re going to talk about copywriting for email marketing. We...

Facebook Ads Lead Generation Guide

Facebook11 Jan 2025

Effective Facebook Ads to Generate Leads: A Beginner’s Guide

How to gather leads for your business with Facebook advertising You have a great product or service, super campaign ideas, killer advertising messages, but how do you fi...

remarketing google advertising for abandoned carts

Google11 Jan 2025

Remarketing Google advertising: How to reduce the number of abandoned carts

Use consumer behaviour data to increase sales It has happened to everyone. You browse a website, add products to your cart, then close it without completing your order...

marketing strategy seasonal campaigns advantage

Business11 Jan 2025

12 seasonal campaign ideas to incorporate into your marketing strategy

Take advantage of themed moments throughout the year to boost your sales Anyone who shops online has noticed that there are certain periods when online stores start raci...

digital advertising without third-party cookies

Business11 Jan 2025

The new cookie-free digital advertising: tips and best practices

Successful [marketing strategy] even after the disappearance of third-party cookies We’ve been talking about cookies a lot lately, but no way – the topic is hot, like a tray just out of the oven. But not filled with chocolate chip cookies, but with news and changes for your digital advertising strategy. 💡 We are currently witnessing a shift of focus on the internet towards increasing privacy and protection of users̵...

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