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advertising on social networks

Business/Facebook11 Jan 2025

Social media advertising 101

What is important + examples Means of communication, entertainment and information seeking – social networks are all this and much more. In the last decade, they h...

how much does online advertising cost

Business/News11 Jan 2025

What are online ad prices in 2023?

We’ve talked a lot about how online advertising can be good for your business, but we know that what every business owner cares about most is how much it will cost. ...

Business11 Jan 2025

The Importance of User Experience (UX) in Digital Marketing: How to Improve Your Website’s UX to Increase Conversions

What is UX? Why does user experience matter for digital marketing? We start the year on the ADvantage blog with an interesting topic that probably keeps many awake...

influencer marketing

Business11 Jan 2025

The power of influencer marketing: how to choose the right influencers for your brand

When was the last time you bought something after getting a recommendation for it from another person? These are the most valuable tips that we often proactively seek out ...

how to boost sales with facebook dynamic ads

Facebook11 Jan 2025

Facebook Ads for eCommerce: How to Drive Sales with Dynamic Ads

You browse an online furniture store, close the window, log into Facebook for a few minutes of aimless scrolling and snooping and, bam, you see an ad for the same furniture you were looking at a moment ago! Magic? No, Dumbledore, just dynamic ads. The social network and its sibling Instagram are like heaven on earth for digital marketers because of the vast advertising opportunities that both platforms offer. We’ve already t...

what is the difference between a digital agency and a classic marketing agency

Business/Helpful11 Jan 2025

What is the difference between a digital agency and a classic marketing agency?

The world is big and advertising is lurking everywhere. On the street, on TV, in newspapers and magazines, in shops… You take your phone out of your pocket and the...

how to create a Facebook ad for sales

Facebook11 Jan 2025

Facebook Advertising for Sales: A Practical Guide for Beginners

Social networks are currently among the most effective means of developing a business with online commerce or any other subject of activity. Whether by creating organic co...

ugc creator new profession in digital marketing

Business11 Jan 2025

UGC creators: the new profession in digital marketing

It’s becoming increasingly difficult for businesses to surface on the internet marketing sea. In this ad-saturated landscape, terms like UGC, UGC creators and influe...

best practices for effective email campaigns

Email Marketing11 Jan 2025

Email Marketing Best Practices: the Do’s and Don’ts for Effective Campaigns

Email is still one of the most effective channels to communicate with your potential customers. One of its important advantages is the high ROI that can potentially be ach...

google consent mode 2 ads influence

Google/News/PPC11 Jan 2025

Google Consent Mode V2: What it is and how it will affect ads

The issue of data protection regulations and laws was taken to heart by the European Union several years ago. In 2018, we saw the first big step of modern changes that aim to protect the user and their information on the internet. This was the introduction of GDPR, a regulation that obliges companies to follow certain rules when handling personal data. One of these relates to explicit consent when using user information for adver...

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