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News from the world of digital marketing

Practical guides, analysis and lessons straight from the team — Facebook, Google, SEO, email marketing and more.

everything you need to know about successful video advertising

Business11 Jan 2025

Successful video advertising: a detailed guide

Engaging your audience’s attention on the internet is becoming increasingly difficult because countless other businesses are trying to do the same. What&...8 minutes

Colour of the Year 2025

Helpful11 Jan 2025

Colour of the Year 2025 and the impact of colour in marketing

Colour plays a significant role in marketing, not only conveying emotions and messages, but also shaping perceptions of brands. Each year, Pantone’s C...7 minutes

the story of the Coca-Cola Christmas ad

Helpful11 Jan 2025

The story of the Coca-Cola Christmas ad and the image of Santa Claus

The good old Christmas commercial where everyone secretly sheds a tear. Last year we showed you some of our favourite Christmas TV spots, and today we’re ...5 minutes

online advertising trends for 2025

News11 Jan 2025

Online Advertising Trends: What to Expect in 2025

The digital world is changing at an astonishing rate, and so are successful marketing strategies. In such a dynamic environment, where consumers are scrolling ...7 minutes