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Colour of the Year 2025
Helpful11 Jan 2025

Colour of the Year 2025 and the impact of colour in marketing

Colour plays a significant role in marketing, not only conveying emotions and messages, but also shaping perceptions of brands. Each year, Pantone’s Color of the...
7 minutes
the story of the Coca-Cola Christmas ad
Helpful11 Jan 2025

The story of the Coca-Cola Christmas ad and the image of Santa Claus

The good old Christmas commercial where everyone secretly sheds a tear. Last year we showed you some of our favourite Christmas TV spots, and today we’re going to ta...
5 minutes
online advertising trends for 2025
News11 Jan 2025

Online Advertising Trends: What to Expect in 2025

The digital world is changing at an astonishing rate, and so are successful marketing strategies. In such a dynamic environment, where consumers are scrolling faster than ...
7 minutes
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