Newsletter

Facebook11 Jan 2025

Spam messages on Facebook: how to recognize them and how to protect yourself?

In its 20 years of existence, the world’s most popular social network, Facebook, has changed in many ways. With over 3 billion monthly active users, Facebook is a...

6 minutes

a/b test ads on facebook - how and why it is done

Facebook11 Jan 2025

A/B test of Facebook ads: how and why is it done?

What does the average person who advertises their business on Facebook want? To earn more and spend less. One of the most powerful strategies to achieve this goal is to...

8 minutes

Facebook11 Jan 2025

Facebook ads analysis: how is it done and why is it important?

Facebook ads are a powerful tool for reaching your target audience. But to be truly effective, you need to regularly analyze the results of your campaigns. We have said...

9 minutes

how your Facebook ad performs compared to others

Facebook11 Jan 2025

How does your Facebook advertising compare to others?

And how to improve its results Comparing yourself to others is almost never a good idea, but when we’re talking about Facebook ad results, sometimes it’s imp...

8 minutes

how to choose the right keywords for google advertising according to user intent

Google/PPC11 Jan 2025

How to choose the right keywords for Google advertising based on user search intent?

If only we could read minds, life would be so much easier. In fact, some of us can – those who choose keywords for Google advertising. Their job is to anticipate what’s going on in their target audience’s head and provide a solution. What does the process look like? 1️⃣ A user needs something – information or a place to make a purchase. He opens the search engine and writes his need there. 2️⃣ Google Ads ...

8 minutes

roi & roas and price for advertising on Google

Google/PPC11 Jan 2025

How to measure ROI and ROAS to get a better price for advertising on Google?

In digital marketing, return on investment (ROI) and return on ad spend (ROAS) are essential for anyone looking to get a better price for advertising on Google or any othe...

10 minutes

what is dynamic search advertising in google

Google/PPC11 Jan 2025

What is Dynamic Search Advertising on Google: tips and best practices

Digital marketing is a field that is evolving extremely fast. Google Ads is an indispensable tool that connects businesses and consumers in an effective and secure way. Th...

7 minutes

what happened in the world of PPC advertising in 2024

News/PPC11 Jan 2025

What happened in the world of PPC advertising in 2024?

PPC advertising – one of the areas of digital marketing that is definitely not suitable for the faint of heart. But instead of getting heart palpitations at the th...

8 minutes

Google11 Jan 2025

What is Quality Score in Google Ads and how does it affect your ads?

A complete guide on how to use this important metric to improve your results In today’s digital world, online advertising is essential to the success of any bus...

8 minutes

everything you need to know about successful video advertising

Business11 Jan 2025

Successful video advertising: a detailed guide

Engaging your audience’s attention on the internet is becoming increasingly difficult because countless other businesses are trying to do the same. What’s the solution? Video advertising. Video has established itself as one of the most influential formats in digital marketing. Video content not only captures consumers’ attention, but also engages them in a way that text or images can hardly achieve. With the devel...

8 minutes

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