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roi & roas and price for advertising on Google

Google/PPC11 Jan 2025

How to measure ROI and ROAS to get a better price for advertising on Google?

In digital marketing, return on investment (ROI) and return on ad spend (ROAS) are essential for anyone looking to get a better price for advertising on Google or any othe...

what is dynamic search advertising in google

Google/PPC11 Jan 2025

What is Dynamic Search Advertising on Google: tips and best practices

Digital marketing is a field that is evolving extremely fast. Google Ads is an indispensable tool that connects businesses and consumers in an effective and secure way. Th...

what happened in the world of PPC advertising in 2024

News/PPC11 Jan 2025

What happened in the world of PPC advertising in 2024?

PPC advertising – one of the areas of digital marketing that is definitely not suitable for the faint of heart. But instead of getting heart palpitations at the th...

what is quality rating in google ads

Google11 Jan 2025

What is Quality Score in Google Ads and how does it affect your ads?

A complete guide on how to use this important metric to improve your results In today’s digital world, online advertising is essential to the success of any bus...

everything you need to know about successful video advertising

Business11 Jan 2025

Successful video advertising: a detailed guide

Engaging your audience’s attention on the internet is becoming increasingly difficult because countless other businesses are trying to do the same. What’s the solution? Video advertising. Video has established itself as one of the most influential formats in digital marketing. Video content not only captures consumers’ attention, but also engages them in a way that text or images can hardly achieve. With the devel...

Colour of the Year 2025

Helpful11 Jan 2025

Colour of the Year 2025 and the impact of colour in marketing

Colour plays a significant role in marketing, not only conveying emotions and messages, but also shaping perceptions of brands. Each year, Pantone’s Color of the...

the story of the Coca-Cola Christmas ad

Helpful11 Jan 2025

The story of the Coca-Cola Christmas ad and the image of Santa Claus

The good old Christmas commercial where everyone secretly sheds a tear. Last year we showed you some of our favourite Christmas TV spots, and today we’re going to ta...

online advertising trends for 2025

News11 Jan 2025

Online Advertising Trends: What to Expect in 2025

The digital world is changing at an astonishing rate, and so are successful marketing strategies. In such a dynamic environment, where consumers are scrolling faster than ...

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